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3. Win-Back Campaign
Subject:
"We’d love to welcome you back — here’s a special invite." OR “Here’s what you’ve missed…”
Includes:
A reminder of the KRO benefits, updates on coverage, and/or new features (KRO Lite Digest, etc.)
- Highlighted outperforming picks or teasers of what’s coming
- Limited-time renewal discount (e.g., $500 off for returning annual subscribers, if reactivating within 30 days)
4. Feature Success Stories
- Objective: Let’s feature members who’ve had great results or stuck with us for years. Highlight successful subscribers to build trust, celebrate wins, and encourage renewals by showing real-world value.
- For those who have recently renewed, we can send them an invite to be featured on our website.
- Send an email/form for them to fill out where they can tell the story of their WINS.
- We can also feature our long-time/loyal customers, highlighting the number of years they’ve been with us. Their last names can just be their initials.

Feature Success Stories: Testimonial Placement Suggestions
- KRO Subscribe Page: Between pricing tiers, we can use 1–2 testimonials with a name. We can also add testimonial cards under each tier or a rotating banner up top:
🗨️ “KRO helped me catch a 4X winner last year—worth every penny.”
— Anne Q., 8-Year Subscriber
- Email footers (rotating testimonials): One-liner quotes like: “The KII is now the only article I read each month—so good.”
- KR Homepage: A carousel of member success stories.
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