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3. Win-Back Campaign

Subject: "We’d love to welcome you back — here’s a special invite." OR “Here’s what you’ve missed…”
Includes:

  • A reminder of the KRO benefits, updates on coverage, and/or new features (KRO Lite Digest, etc.)

  • Highlighted outperforming picks or teasers of what’s coming
  • Limited-time renewal discount (e.g., $500 off for returning annual subscribers, if reactivating within 30 days)

4. Feature Success Stories

  • Objective: Let’s feature members who’ve had great results or stuck with us for years. Highlight successful subscribers to build trust, celebrate wins, and encourage renewals by showing real-world value.
  • For those who have recently renewed, we can send them an invite to be featured on our website.
  • Send an email/form for them to fill out where they can tell the story of their WINS.
  • We can also feature our long-time/loyal customers, highlighting the number of years they’ve been with us. Their last names can just be their initials.

Feature Success Stories: Testimonial Placement Suggestions

  • KRO Subscribe Page: Between pricing tiers, we can use 1–2 testimonials with a name. We can also add testimonial cards under each tier or a rotating banner up top:

🗨️ “KRO helped me catch a 4X winner last year—worth every penny.”

— Anne Q., 8-Year Subscriber

  • Email footers (rotating testimonials): One-liner quotes like: “The KII is now the only article I read each month—so good.”
  • KR Homepage: A carousel of member success stories.

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NOTE: Please Read our Full Testimonial and Returns Disclosures

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